• Creator of the number one (#1) morning show on Jamaican Television -  72% market share… “Smile Jamaica” on TVJ

  • Senior Television Producer

  • Film Producer

  • Screenwriter

  • Creator of “Booyaka” (concept of Honouring Jamaica’s Reggae Legends – a unique combination of music and history).

  • Creator of Passion For Sports

After earning her Masters Degree in Educational Media Technology at The University of Wisconsin-Madison in the United States, Sandra chose not to contribute to the “brain drain” but returned home to Jamaica to create and produce programmes for JBC Television and Radio.  These programmes included Entertainment, Information features, and Magazine type documentaries which reflected her career objective of promoting new and exciting concepts to strengthen and enhance Education, Entertainment, and Information.

Sandra Rose is a Television and Radio Producer who has been working within the Jamaican Media and the Jamaican Music Industry for the last 20 years.  Some of the companies she worked for include Lorimar Television from Burbank, California.  Sandra was the conceptualizer and creator of the successful and very popular ‘Smile Jamaica’ – Jamaica’s number 1 morning show on TVJ - a Magazine programme that is still relevant many years after it debuted in 1998. 

Her experience in the music arena has been keen on Promotion, Public Relations, and Advertising.  She held a very responsible dual position for years as a Marketing Executive and Website Manager for IRIE FM.   Her input has been acknowledged in the grooming of artistes for television and radio presentations.  As a Producer, her forte has been managing video productions and photo-shoots for Film production agencies and upcoming local stars. 

She had garnered her experience and created a company to offer her professional expertise.  The company is called YARDROSE Inc., which provides production & publicist services for Films, Videos, TV Programmes & Promotional Services.

Sandra has set her career goal to become a strong catalyst in Entertainment, utilizing her experience and talent, to secure Jamaica and the Caribbean as a viable and lucrative music & film territory.


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